To provide a more customized experience for viewers. YouTube allows you to treat subscribers and nonsubscribers differently when they visit your channel. (Subscribers don’t necessarily want to see the same video when they show up at your channel, because they’ve likely already seen it, so it makes sense to treat them differently than nonsubscribers.)
Working with a channel trailer
The channel trailer is a prominent video that’s shown whenever viewers first arrive at your channel. It’s your chance to convert nonsubscribers, to inform them about what they can expect from your channel, get them excited about you and your content, and give them the details of your programming schedule.
You won’t need to change out your channel trailer frequently, because a viewer who subscribes isn’t shown this trailer again. Subscribers are greeted by a What to Watch Next page instead of a channel trailer.
Several factors affect what shows up on the What to Watch Next page. If you’re live-streaming, that stream shows up first. If you’re running a TrueView YouTube advertising campaign, your ads will show here. If none of these applies, your related video or most recent uploads will appear to subscribers.
Setting the Channel Browse View
To show a channel trailer, you need to set up Channel Browse view. To do so, do the following:
1. Log In to your YouTube account.
2. Click the guide icon next to the YouTube logo on the top left of the screen and select My Channel from the menu that appears.
The My Channel screen appears.
3. Hover the mouse cursor over the channel name to bring up the Edit button.
The channel name sits just below the channel art; the Edit button should appear on the top left, below any links you may have configured.
4. Hover the mouse cursor over the Edit button and then select Edit Channel Navigation from the menu that appears.
The Channel Navigation screen appears.
5. Click the Enable button in the Browse section if it doesn’t already show a check mark.
6. Click Save.