Treating subscribers and nonsubscribers differently

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To provide a more customized experience for viewers. YouTube allows you to treat subscribers and nonsubscribers differently when they visit your channel. (Subscribers don’t necessarily want to see the same video when they show up at your channel, because they’ve likely already seen it, so it makes sense to treat them differently than nonsubscribers.)

Working with a channel trailer

The channel trailer is a prominent video that’s shown whenever viewers first arrive at your channel. It’s your chance to convert nonsubscribers, to inform them about what they can expect from your channel, get them excited about you and your content, and give them the details of your programming schedule.
You won’t need to change out your channel trailer frequently, because a viewer who subscribes isn’t shown this trailer again. Subscribers are greeted by a What to Watch Next page instead of a channel trailer.
Several factors affect what shows up on the What to Watch Next page. If you’re live-streaming, that stream shows up first. If you’re running a TrueView YouTube advertising campaign, your ads will show here. If none of these applies, your related video or most recent uploads will appear to subscribers.
Setting the Channel Browse View

To show a channel trailer, you need to set up Channel Browse view. To do so, do the following:
1. Log In to your YouTube account.
2. Click the guide icon next to the YouTube logo on the top left of the screen and select My Channel from the menu that appears.

The My Channel screen appears.
3. Hover the mouse cursor over the channel name to bring up the Edit button.
The channel name sits just below the channel art; the Edit button should appear on the top left, below any links you may have configured.
4. Hover the mouse cursor over the Edit button and then select Edit Channel Navigation from the menu that appears.
The Channel Navigation screen appears.
5. Click the Enable button in the Browse section if it doesn’t already show a check mark.
6. Click Save.

Google Plus Dilemma

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It’s hard to use a product from Google, especially YouTube, without running into Google+, or g+, as it is sometimes known. Launched in 2011, Google+ is the company’s fourth attempt to deliver a social media platform designed to counter FaceBook.
What made Google+ unique is the concept of circles, which allows users to group their social media contacts into distinct groups. Different content could be easily shared with different circles. While on Google+, users could see updates from all their different circles on what was known as the stream.
Google+ concurrently evolved into an identity service for other Google properties such as Gmail, Google Maps, Google Play, YouTube, and others. In other words, Google+ made it easy to link many of your online efforts. But there’s the rub: Google+ was starting to look like many different things, and the broader user community started to become perplexed.

Making matters worse was the integration of Google+ with YouTube comments in 2013, forcing users to comment with their Google+ profiles exposed and no anonymity. However noble the intentiotame the often-wild YouTube comment jungle, the YouTube nation bit back with a vengeance, including a less-than-flattering response from Jawed Karim, one of YouTube’s cofounders. Since then, Google has softened the Google+ stance for many of its products, including YouTube.
Nonetheless, with so much Google+ integration in YouTube, channel managers need to gauge how important Google+ is to their communities. Don’t be deceived: There are perks with Google+ integration with YouTube, especially around fan management. In the meantime, YouTube channel managers should stay current on Google+ moves. The YouTube official blog ( is a great place to start.

Understanding Subscribers and Their value

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YouTube allows viewers to connect more deeply with the channels they like by allowing them to become subscribers. To subscribe to a channel, all a viewer needs to do is go to a channel’s home page and click either the red Subscribe button or a link to the Subscribe button.
Each Subscribe button also shows the number of current subscriptions to the channel, which is a great way to see how much interest lies in a particular channel.
Understand that your subscribers have both YouTube value — in the sense that more subscribers lets YouTube know that your channel and content are important — and in some cases monetary value. If you make money from YouTube or are planning to, you’ll look at audience data and advertising performance to determine what your subscribers are worth.

Through custom links: Channel managers can create subscription custom links that will appear on the channel’s About page and in the channel art. Start with the following line of code, and add the name of your channel to your channel name:
http: // . com/subscription_center?add

In the channel description: Subscriber links can be useful in the descriptions uploaded as part of your video metadata. Just use the subscriber link code shown in the preceding paragraph.
Subscriptions links can get long and unsightly. Don’t be afraid to substitute a short link instead. You also get additional tracking to see which subscription links generate the most clicks.
Through annotations: A video overlay is a great way to add a subscript ion link to your channel. YouTube provides all the tools necessary to place these overlays, known as annotations, to video without requiring any editing.
Recommendations: Subscription buttons also show up under the Recommended Videos section of a channel page. The channel manager can hand-select specific channels that may be of interest to the viewer. (Note that, unlike other Subscribe buttons, which are red, these buttons are gray with no subscriber count.)
With web URIs: It’s easy to get people to subscribe from places not on YouTube; just include a Subscription link like the one shown earlier. Clicking the link brings them to a YouTube channel, so determine whether you want the link to open in another tab or window ii you don’t want the subscriber to exit your site.
Many channel managers put a link to the channel page as the target of the Subscribe link. If you want to bring them to your channel, please let them know that; otherwise, make the Subscribe button trigger a subscription request.
The old-fashioned way: Have your video personality look straight into the camera and ask them to subscribe. They can say the name of the Subscribe link. There’s no harm in asking! You can even combine an annotation link here to make it even easier.

There are many ways to ask your viewers to subscribe. Don’t feel that you have to use only one method. YouTube allows a good (teal of flexibility in generating subscription requests, so go ahead and experiment to see what works best for your audience.

Determining what you Want your audience to do

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Though your final goal may be to become a YouTube celebrity and have your audience request autographed pictures of you, you have some other homework to do before the audience is eating out of your hand. Your audience requirements come down to two simple things you want them to do:

Watch: You know the importance of watch time on discoverability. Your audience needs to view your content regularly — and you need to feed them good content regularly.
Engage: Having viewers watching content is great, but having them actually do something is the frosting on the cake. Engagement is a broad topic that you can read about at length in this blog. It includes actions such as liking, commenting, messaging, sharing, and clicking.
Engagement is a two-way street. You need to engage back as well. Holly Casio ( is the owner and designer of Charm & Gumption, an online gift shop for bloggers and creative types.

As you get more viewers, your watch time and engagement level increase. That’s why building an audience for your channel can’t be left to chance.

Growing and Knowing Your Audience

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As a YouTube channel manager, you need to keep that engagement going. 11 you manage a YouTube celebrity, consider yourself the agent. Got a brand or business channel? You need to put on your Social Media and Press Relations hat. Either way, you need to treat your audience with the same care and attention that yOU do your own content.
Developing a Community

Your audience consists of the people who watch your videos. As you acquire bigger audiences, YouTube ranks your channel and content higher, greatly aiding discoverability — the process whereby potential viewers are led to view your content. It’s that simple, and it’s why audience development is vital to your channel strategy. You want that newly acquired audience to go to your channel page and experience more of your great content. It’s a good pattern to establish.
Deciphering audience evolution

Unless you’re already a Hollywood celebrity, you probably won’t acquire an audience overnight. That’s okay. You need to understand that it may take years to build the right audience. Also remember that your channel may be evolving as well. Where you start on YouTube may not be where you end up. Nonetheless, consider the evolution of your audience and how they engage with your content. That process should (you hope) play out with these characteristics:

Interest: Viewers are interested in something, whether it’s Bruno Mars, monster trucks, Indian cooking, radiant floor heating installation, or so much more. They search and come to YouTube to find out more about what they’re interested in.
Curiosity: Impressed by watching one of your videos, your viewers then visit your channel to look for more of your stuff. A nicely designed channel and well-organized playlist enhance their experience.
Connection: Liking their experience with you and your channel, they now want to stay current and be informed of updates. They choose to subscribe.
Engagement: Your audience wants even more, so they begin to click that handy Like button on some of your videos and start offering comments. They may engage with each other on the Comments section of your channel.

Promotion: They then share your content via Facebook, Twitter, and other social media channels with others who share similar interests and also become part of your audience.
Collaboration: In addition to giving you feedback, your most passionate fans may even work with you on content.

Publishing and Unpublishing videos

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As a YouTube channel manager or content creator, your work may well be done when you’ve uploaded your videos and set the metadata. Publishing is all about configuring the privacy settings that are most appropriate for your users and clicking save during the upload process or through Video Manager. For most channel managers, that means setting the video to Public at a specified time.
Always set your uploads to Private by default to avoid publishing before you’ve had the chance to set up metadata, short links, and other parts of the video.
Before you publish, YouTube provides several additional features to help audience engagement. You can Edit videos without having to upload again
Add audio tracks
Add annotations
Set up captions and transcripts
After you’ve uploaded a video, you can’t simply replace it with another one and use the same video URL If you need to remove a video from general viewing, you have two choices:

Unpublished it. Set it to Private and remove any Google+ shares. Delete the video. Remove it from YouTube permanently.
You can only delete videos that you own. To delete a video:
I. Log in to your YouTube account.
2. On your YouTube page. Click your channel Icon and then choose Creator Studio from the menu that appears.
3. Click the Video Manager section of Creator Studio.
By default, it should go directly to the Videos submenu.
You can also bypass these steps by going to

  1. To delete one video, click the down arrow of the Edit menu to the right of thumbnail of the video, and select Delete from the submenu that appears.
    You’re presented with a confirmation dialog box.
    5. Select Yes if you want to delete, or Cancel if you’ve made a mistake or changed your mind.
    6. To delete multiple videos, select one or more check boxes to the left of the thumbnails of the videos you want to remove, and then click the down arrow on the Actions menu at the top of the Video page and select Delete from the menu that appears.
    You’re presented (again) with a confirmation dialog box.
    7. Select: Yes if you want to delete, or Cancel if you’ve made a mistake or changed your mind.

Preparing for Upload Day

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The thumbnail is your billboard and will have a big influence on whether someone will watch your video.
To add a custom thumbnail to your video:
1. Log in to your YouTube account.
2. On your
YouTube page, click your channel icon and then choose Creator Studio from the menu that appears.
3. Click the Video Manager section of Creator Studio.
By default, it should go directly to the Videos submenu.
You can also bypass these steps by going to
4. Find the video whose thumbnail you want to customize and click the Edit button next to It.
You’ll see much of the information you saw during the upload, but you’ll now have more stuff, including detailed video information and a visual representation of the thumbnails.
5. Click on the Custom Thumbnail button shown under the three default
thumbnails chosen by YouTube.
Choose the thumbnail from an image file.
6. Click the Save Changes button.
You have a custom thumbnail!

Making Good Videos and Not Making Bad Videos

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Making Good Videos and Not Making Bad Videos

To manage the advanced settings, do the following:
1. Click to select the Advanced Settings section.
Doing so displays the Advanced Settings section fields.
2. Modify the settings that are important to your video.
Pick and choose front the offerings in this list:
1. comments. Specify whether you want comments posted automatic ally or only after approval from the channel owner. Only you can decide what is best for your channel. YouTube viewers generally prefer to see their comments right away and will take note If you require approval.
You always have the option, as the content owner, of hiding bad comments. Users who posted bad comments can come back to your video and still see their own comments, but no other viewers can see comments you have removed.

Keep the Users Can View Ratings for This Video check box selected. That lets users see a video’s Likes and dislikes — the handy thumb-up and thumbs-down images.


  1. License and Rights Ownership: You have ownership rights for what you create, but you can let other people use your content, even for commercial use. YouTube provides you with some flexibility through the standard YouTube license or Creative Commons. 3. Syndication: If you’re monetizing your videos, you can control whether your content is shown everywhere or only on platforms that support ads. (Other platforms Include mobile applications on IOS and Android, as well as gaming consoles such as PlayStation and Xbox.)
  2. (options. Captions are important to people with usability or to others who don’t speak the native language of the video. There’s no rule that you have to add captions your videos; it depends on whether it’s important to use it to connect with your audience.

If your content has been shown on American television, there may be FCC restrictions around the captions, and you’ll need to let YouTube know about it.
5. Distribution Options: Embedding allows people to include your video in their websites. YouTube will provide you with the HTML code for your website. To get the code, click the Share button.

Entering information about your video

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It doesn’t matter whether your upload is a work in progress or a finished product; you can begin adding the metadata at any time. This process is known as video optimization.” In the YouTube world, optimization involves dealing with three distinct areas:
Basic Info: This is your most important information because it contains all the important fields for video SEO. This would include title, description, and tags.
i Monetization: Creators who’ve elected to make money from ads being placed against their video can use this section to specify what types of ad can be shown against the video.
Advanced Settings: This detailed bucket list contains some esoteric information, such as licensing and syndication, along with some important fields around category classification and distribution.
Edit the basic info first. Although it isn’t rocket science, you’ll still want to make sure to cross your i’s and dot your t’s. Follow these steps to edit your video’s basic info:

  1. Make sure the Basic Info section in the Video Manager editor screen is selected.
    The active section will have a red underline just below the section name. If Basic Info isn’t selected, simply click on the name, and the section fields will appear.
    2. Using your newly acquired SEO knowledge, come up with an appropriate title for your video and enter It into the Title field.
    3. Enter an SEO-friendly description of your video Into the Description field.
  2. Add SEO-appropriate tags In the Tags field.
    YouTube imposes a limit of 500 characters for the entire Tag field. A tag can contain one or more words, but each individual tag cannot be more than 30 characters long. Depending on how you divvy up your 50 characters, you can end up with between 10 and 30 tags.
    5. Add your uploaded video to one or more playlists.
    This step is optional. You can also create a new playlist here. Simply click the + Add To Playlist button and check the playlist you want the video included in. (You can check more than one playlist.)
    6. Add video credits.
    Remember that this step applies only to partner channels. To give credit to your video contributors, click the + Add Role button, choose the title, and then add the person. The person will need a channel user name or URL.
    7. Set the privacy level or schedule your content for publication.
    Click the Privacy button which will show Published, Unlisted, or Private depending your default settings. Make changes, if desired. If you want to schedule a video SO that it is made public at a specific time, choose Scheduled after you click the Privacy button and enter the publish date and time.

The best practice is to upload all your videos as Private and then schedule your content. This saves you from the mistake of publishing a video prematurely, often before you’ve had a chance to set up all the metadata. This has happened to all of us.
If you’re part of the YouTube partner program, the Info and Settings page will have a Monetization tab in addition to the standard Basic Info tab. (If you’re not bothering with monetization, you can skip this bit and jump right to the Advanced Settings discussion.)
The following steps show you how you can take advantage of monetization opportunities for your uploaded video.
1. Click to select the Monetization section.
Doing so displays the fields in the Monetization section.
2. Click to select the Monetize with Ads check box.
menu appears, listing your ad-format options.
3. Select one or more of the listed ad formats.

SEO Outsourcing

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SEO Outsourcing

5 Tips that Promise Quality SEO OutsourcingSEO Outsourcing EdmonsonSEO Icon

Search Engine Optimization is more important than ever. If you want your online presence to mean something, this is crucial. A part of it goes to recent SEO updates. Nevertheless, with ever-increasing demand for this service, the concept of SEO Outsourcing was inevitable. So, if you need to outsource your SEO work, let the following tips sink in.

Research Well

You need to compile a list of well-qualified and sought after agencies. Remember, there is no need to settle for the first find. It’s always better to ask friends and colleagues for who they recommend. Also, get in touch with the previous clients of these firms and learn about their experience. Get their word and approach an agency with the following questions:

  • For how long they’ve been doing this?
  • What are their specialties (if any)?
  • What rankings you got for your clients
  • Can you provide contact to your clients?
  • How long I need to wait for results?

Carefully Design Your Approach

Keep these questions in mind to prepare a Request for Proposal (RFP), which defines your objectives. Yes, it should clearly mention what you expect from the SEO Outsourcing campaign. Contact the firm and forward your RFP, which entails your company, main objectives and current competition. In addition, it should also include the following:

  • References
  • Brief Breakdown of Costs
  • Payment Routine
  • Terms and Conditions

Discuss in Details

The firm you trust with SEO Outsourcing should offer a well-detailed plan. This plan needs to carry important points to address the searching behavior of your targeted audience, function and design of your site with search engine algorithm to index websites. With this in hand, ask the SEO firm how they are going to tailor their approach according to your special needs. Be brief when you bring this subject to the table.

What’s their Action PlanSEO Outsourcing Optimizing a Webpage for SEO

When it comes to SEO Outsourcing, remember there are four categories of Search engine optimization services. These are:

  • On Page SEO
  • Off Page SEO
  • Competitor Analysis
  • Monthly Reports

As an employer, you need to learn what sort of services each and every firm provides. After careful research, figure out which one will be best for your campaign. There are some services, which might not be in the list of services offered. So keep an eye out because you might need more than one firm for the SEO Outsourcing.

Be Careful

This is what it breaks down in the end. SEO is very complex, therefore, careful with the selection. If it sounds too good to be true, it’s a fake. Learn about what customer support they offer. It’s of essence that the customer support is included in your package. At what hours you can speak with the SEO Outsourcing customer support. Will they charge extra or not? Get answers to these questions before signing up.

Remember these things when it comes to SEO Outsourcing. These will save your skin by helping you avoid underqualified service providers. If there is something you think we missed, do let us know!SEO Outsourcing-GeorgesSEOlogo.png

When You Need SEO Services to Resell can help.

Ask me about SEO Outsourcing Services that can  put your clients on the front page and on the map.

George Edmonson

Edmonson SEO Consulting  SEO Outsourcing Services Provider